Cambridge Enterprise | Machine
ONLINE COMMERCIAL | Art Director
The film captures a bespoke ‘Rube Goldberg’ machine in action, named after the American cartoonist who illustrated deliberately complex inventions that were designed to perform a simple task. Using a custom-built chain reaction device, the film takes you beyond the licences, patents and investment that are central to Cambridge Enterprise by illustrating the impact of commercialising University research.
Gold Prize: EVCOM Screen Awards
“Best Leading Corporate Film”